Southeast Community Development Council

Context:

SECDC wanted to raise awareness of their district through a set of Tiktok videos. These videos can showcase areas of interest in the southeast district or campaigns that they have been running.

The Challenge:

SECDC’s traditional channels weren’t cutting through to younger audiences. The challenge was to bring their community stories to life in a way that felt natural to TikTok, without losing the heart of their message.

The Solution:

We created a series of TikTok videos from scratch from mixing information, humor, street interviews, and trending formats. Produced fully in-house, the content made SECDC’s stories feel more human, relatable, and scroll-stopping, helping the district show up where people are already paying attention.