CIMB

Context

CIMB is a leading ASEAN bank with strong regional roots and a growing digital footprint. With evolving customer expectations and increasing competition in the financial space, there was a need to refresh the bank’s social presence to better reflect its progressive mindset, human-centered approach, and relevance to both retail and business audiences.

Challenge

CIMB’s social presence lacked consistency, personality, and visual punch. It felt too corporate for a platform built on storytelling, culture, and community. The challenge was to reimagine the brand’s social identity - making it more relatable, relevant, and reflective of the bank’s progressive mindset. While LinkedIn served more traditional functions, Instagram needed to do the heavy lifting in shifting perception and driving engagement.

Solution

We gave CIMB’s Instagram a full revamp - new strategy, new look, new energy. Think bold visuals, scroll-stopping motion, and content that actually speaks with people, not at them. From bite-sized money tips to lifestyle-driven stories, we made finance feel fresh, friendly, and worth double-tapping.

The tone? Sharp, human, and never too serious.

The goal? Make CIMB feel less like a bank account, more like a brand you want in your feed.

It now looks and feels like a brand that’s finally speaking the people's language.