The ‘No Big Deal’ campaign dramatised travel concerns to cement Sompo’s promise. Giant monster films like Godzilla inspired the fun and approachable concept, reflective of Sompo’s friendly and creative image.
Sompo wanted to build upon their existing Facebook platform, as well as focus on exploring out-of-home advertising and the engagement of digital influencers. Through these key channels, contests were used to drive traffic and engagement.
Common travel inconveniences were presented as giant monsters to show that even the most ‘epic’ problem is no big deal when Sompo covers you. Sompo’s mascot, Sompony, was the hero to protect travellers around the world from the villainous monsters. Sompony’s story was at the core of the three-phase campaign.