TILT Advertising has won an award in the Singapore Design Awards 2012 in the Print Category. The Award Gala Dinner will be held on 17th Oct, 2012 at the Fullerton Hotel Singapore. The grant night of revelry celebrates the best of Singapore’s design talents and serving as the Official Launch of the Design Business Chamber Singapore.

Singapore Design Awards 2012

Singapore Design Awards 2012

TILT Advertising’s winning project is the “Service Excellence Toolkit” for government agency, Singapore Workforce Development Agency (WDA). This Toolkit is conceptualised as a strategic communication to C-Level personnel in business organisations from SMB to MNCs. It serves to deliver the key message that Service Excellence must begin from the top and is an essential business strategy in every organisation.

Layering a fresh new spin on the classic concept of chess strategy, the toolkit challenges C-level suites to move away from a passive passive and adopt Service Excellence “Stratagems” as a tactical power play to prime their organisations to win the Service Game.

Using unconventional chess pieces crafted from recycled automobile parts, the target audience is shown the case for Service Excellence and positions WDA as their invaluable partner to help organisations raise service standards and transform service culture at every level from top managements to operational staff.

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