Paying homage to blockbuster monster movies while featuring Sompo’s best-selling product, TravelJoy, this branding campaign reimagines unexpected travel encounters as a towering, stomping-mad monster and brand mascot Sompony as the hero-explorer protecting travellers all around the world.
The message: Even epic travel misadventures are no big deal when you’re covered by Sompo.
Our Godzilla-inspired live-action video depicts an unflappable tourist in Japan, calmly snapping photos of a monster as Sompony deals with the unwelcome behemoth. Bus shelter ads are rendered to resemble movie posters, each portraying Sompony in a popular tourist destination, where his hero costume and the adversary he faces are connected to the culture and lore of the land.
Further audience engagement is achieved through web games, online contests and influencer partnerships.
Visit the campaign webpage