Project Description


Launched in 2017, Sharity & Friends is an animated web series that features Sharity, the Community Chest elephant mascot, along with his animal friends as they overcome challenging situations and learn new ways to care and share.

Aimed at imparting good values to primary school children, each episode highlights a salient issue or relatable topic such as bullying, inclusivity and academic stress.

In addition to writing and producing the animated episodes, TILT designed related paraphernalia, including an A-to-Z deck of good values, a sticky notepad, a cookie cutter, and a drawstring bag.

View Sharity & Friends on YouTube


  • Creative Concept
  • Design & Layout
  • Video Production
  • Illustration
  • Copywriting