Bare Your Sole is an annual event that raises much needed funds for Habitat for Humanity Singapore’s local programme, Project HomeWorks. These intensive weekly clean-up sessions focus on improving the living conditions of the elderly and persons with disabilities who live alone in often dirty, cramped and bug-infested one- or two-room rental flats.
Taking inspiration from the event itself, we created the event graphic through the use of feet. These feet and other elements formed the shape of a house. These visuals helped convey the message behind the event; that every penny raised through the event will go into helping the less fortunate in Singapore.
Through the support of participants, we managed to raise S$250,000 this year that will help us clean another 300 homes. This includes replacing furniture as well as providing professional fumigation services for the beneficiaries.
Official website: http://bareyoursole.sg/
Art direction, concept, visual execution
Habitat for Humanity
1-Room HDB Flat exhibition
A small exhibition was set up on the event site to replicate how living in a 1-room HDB flat looks like. This is further enhanced by provided educating messages on the walls and furniture of the flat. A special flat view of a HDB building was placed on one of the exhibition panel. Participants are then encouraged to write their messages and wishes on sticky notes pasted on each panel of the corridor.