We regularly design Acer’s product flyers and digital banners. As the IT industry is very saturated and competitive, we try to make Acer’s collateral different so that they stand out from the crowd.
For digital banners, rather than just show the product, we try to incorporate people wherever possible to show how Acer computers figure in one’s daily life. For product flyers, we conceptualise a theme relevant to the distribution period and apply it throughout (e.g. Christmas-themed in December, Halloween-themed in October).