TILT photography has completed the Event Campaign for the First-of-its-kind 5km night party run where close to 10,000 participants were sprayed with specially imported, non-toxic neon light glow water. The Illumi Run culminated in a tunnel along Republic Boulevard with an enthralling laser displayed that pulsated to celebrated deejays spinning fast-paced dance music.
The event created such a hype that participants asked said they are looking forward to it next year. Definitely a successful launch of a new run!
TILT drove the campaign from concept, photography to production with the in-house photography team providing photo support.
More TILT photos and videos from media here
TILT has been involved in a number of runs in the year 2013 for both campaign work and photography. It has been the most runs covered in a year for TILT and possibly the most for any agency with photography unit.
Runs that TILT has been involved:
Standard Chartered Marathon Singapore
Sundown Ultra Marathon
Adidas King of the Road
SGX Bull Charge
Great Eastern Women’s Run