TILT Advertising

Team Singapore – My Singapore Spirit

t_admin — Thu, 01 Dec 2011 02:55:29 +0000

TILT Advertising would like to express support for Team Singapore in the 26th SEA Games and 6th ASEAN Para Games! With our working relationship going back at least 5 years ago, TILT is constantly keeping up to date and tremendously supportive of with SSC’s activities. 2011 saw TILT being even more involved in SSC, especially after being awarded the Creative Agency Panel Term Contract.

From everybody at TILT,

Team Singapore, take our Enterprising spirit with you to the Games!

Below are some screenshots from our show of support from Team Singapore Facebook Page.

HTC Sets Up Live Band At Bus Stops

t_admin — Wed, 30 Nov 2011 05:25:48 +0000

HTC Sensation XE OOH by TILT Advertising

Singapore – To promote its Sensation XE music phone, HTC has created 3D instruments and placed them at bus stops resembling a live band set-up to emphasise the phone’s surround sound audio quality.

Created by local agency Tilt, the campaign runs at bus stops, on print ads and more OOH executions in the form of “soundless stages” at Cineleisure, Chevron house and the Cathay.

The campaign aims to show the phone as the first to integrate an audio equipment brand into a phone.

Media buying for the campaign was done by PHD.

HTC also put out another campaign for its HTC Rhyme, targeting fashionistas by introducing the phone as a fashion piece and advertised in female magazines such as Cleo, Female and Singapore’s Women Weekly.

The phone is being sold at fashion outlets as an accessory. It comes with a charm that glows whenever a call or a message is received. It also acts as a beacon for lady to find their phones in their messy bag.

Creatives and media buying duties for this campaign were also done by Tilt and PHD respectively.

The above was extracted from http://marketing-interactive.com/news/29793

National Arts Council | Chinese Festival 2011

t_admin — Thu, 29 Sep 2011 04:50:53 +0000

The Singapore Arts Festival started in 1977 as a national arts festival to celebrate local arts from the diverse communities in Singapore. Over the last three decades, the Festival has played a symbiotic and catalytic role in the development of the artistic and cultural life of Singapore. It has helped to transform the city’s cultural landscape, turning it into one of Asia’s major cultural capitals today. It has influenced local artists as well as increasing public awareness and demand for the arts, spawning new cultural platforms, events, and movements that help underpin the lively cultural scene in present Singapore. It was formed in 1999 when the existing Festival of Asian Performing Arts and the Festival of Arts were merged together as an annual event.

“Your team has been very efficient and prompt, and for your kind help to rush everything out to meet the very tight deadlines. And I also received many compliments on how well the visuals turned out.”
Diana, Corporate Communications Manager National Arts Council

So are we ready for the arts scene? Check it out! To see some of the works done, visit our blog at: http://blog.tilt.com.sg/index.php/a-chinese-dance-festival-compliment

Nominee for Spirit of Enterprise 2011

t_admin — Mon, 29 Aug 2011 11:58:53 +0000

Our Director, Mr Randy Lim had been nominated for Spirit of Enterprise 2011. Since starting the company 7 years ago with friends and present partner, Mr Tay Ling, both of them have persevered and are now reaping the rewards of their labour but there is still more to be done as they say.

He said, “To be able to start a business with just passion in the creative industry and subsequently be able to grow the company into the current 19-man team is something that show strongly what passion and the will to excel can do for aspiring entrepreneurs.”

Read the full story at http://www.soe.org.sg/files/interview2011.php?i=554&a=&c=&year=2011

Extract from Interviewer From the conversation I had with him, he is certainly an entrepreneur who had gone through the ups and downs of the business and came this far. The chance to meet and talk to him is really a privilege. I’ve gained rewarding insights from his loquaciousness, amicable personality and passion for his business, which are evident beyond doubt. I wish him all the best for the SOE 2011 awards.

Background on Spirit of Enterprise 2011 The Spirit of Enterprise promotes and advances entrepreneurial spirit in Singapore by honouring local self-reliant entrepreneurs operating small and medium-sized businesses. We also serve to inspire Singaporeans, especially the young, to become entrepreneurs by facilitating interaction, communication and knowledge dissemination between students, the entrepreneurs and the general public.

SSC picks panel of creative agencies

t_admin — Thu, 07 Jul 2011 11:48:36 +0000

Singapore – The Singapore Sports Council has settled on a panel of creative agencies involving Publicis and few others for the tender it put out earlier in April this year.

Sharon Kam, senior director of Strategic Marketing, Singapore Sports Council told Marketing that the tender has been awarded in two categories.

Publicis Singapore has been appointed as its Category 1 agency, in charge of developing and implement a through-the-line marketing communications strategy to meet SSC’s campaigns, event and product objectives.

In addition, it will provide a full suite of services including planning, digital solutions, activation, research and monitoring services.

Under Category 2, four other agencies have been appointed: Coal Creative Consultants, I.M. Communications, Splash Productions, and Tilt. These agencies will conceptualise above-the-line marketing as well as design and production of below-the-line marketing collaterals.

Previous agencies for SSC’s account were Leo Burnett for Category 1 and Xodbox in Category 2.

The SSC also appointed TBWA and Tilt as creative agencies and Fulford Public Relations as PR agency for the StanChart Marathon Singapore 2011, following a separate pitch.

The above was extracted from http://marketing-interactive.com/news/27279

NTUC Club (U Sports)

t_admin — Tue, 24 May 2011 10:32:48 +0000

In the space of 12 days, we managed to complete a tremendous amount of work for our clients, including Master Creative, talent sourcing, 3 days of photoshoots, logo and more than 25 artworks. It is without a doubt that as we have our in-house copywriter, designers, photographer and account servicing personnel, are we then able to complete the work. Of course, having an understanding and good client like NTUC U Sports is a must as well. They had worked with us through the weekends, rushing the designs for approval and coming back to us with precise changes. This resulted in a win-win situation for both parties.

“Wow! Pretty damn impressive! The folks at NTUC Club are all very impressed with the design concept of the U Sports Awards Night Collaterals!”

Terence Koh, Executive NTUC Club

For more information, head on over to: http://blog.tilt.com.sg/index.php/we-did-it

Rottapharm | Madaus

t_admin — Tue, 24 May 2011 10:28:28 +0000

TILT has been involved in the pharmaceutical industry for a while now. We recall the days where we had went to Mount Elizabeth to conduct photoshoots. The days where we came up with the collaterals for Parkway College seemed just like yesterday as well. Healthway Medical and her subsideries followed suit subsequently. This paved the way for us to design a series of branding advertisements for Rottapharm | Madaus this year. Below is a testimonial from our client as well as the branding ads which has been created.

“Great job! I really like it that TILT digs into research & open up points as part of your design process.”

Tracy Ho, Marketing Manager ROTTAPHARM | MADAUS

To see some of the works done, visit our blog at: http://blog.tilt.com.sg/index.php/dig-in-and-research

Singapore Paintball Series 2010

t_admin — Tue, 24 May 2011 10:22:20 +0000

Indeed, TILT had witness the growth of Singapore’s number 1 Paintball Tournament since 2008. From the early days of 2008, where the tournament was known as Singapore Paintball Novice Series (SPNS) to the current 29 local participating teams in 4 different divisions, held at East Coast Park, TILT had been the official photographers for the Singapore Paintball Series. Each year that we covered the event, our photographs had been submitted for competitions and they had always been recognised for their excellence. 2008: WeSay Editor’s Choice Award 2009: Merit Award (Open Category) for Yeos H-TWO-O Ultimate Challenge Below are some photographs taken by us and a few words of appreciation by the paintballers:

Thanks you to the TILT team for taking such awesome photos during SPS! Carl Sahetapy Awesome work Isk Ishak Your photos are the best! Mark Ng Great photos!! Danny Phyo

To read more, head over to our blog at http://blog.tilt.com.sg/index.php/red-blue-and-black

SSC picks agencies for StanChart Marathon

t_admin — Fri, 13 May 2011 11:24:03 +0000

Singapore – The Singapore Sports Council has appointed TBWA and Tilt as creative agencies and Fulford Public Relations as PR agency for the StanChart Marathon Singapore 2011 (SCMS), following a pitch.

The pitch was called in February this year.

According to SSC, TBWA Singapore will be tasked to develop the master creative concept for the SCMS 2011, while Tilt will be performing the creative adaptations based on the concept provided by the former.

Meanwhile, SSC has re-appointed Fulford Public Relations as its PR agency for this year’s marathon. This mark’s Fulford PR’s fifth consecutive year with the event, the pitch for which was called last month.

“We’re very excited to be given the opportunity to work on this account for the fifth year. Our appointment has strongly demonstrated our knowledge in the market, and we’re confident that we’ll continue to grow,” Linda Fulford, managing director of Fulford Public Relations, said. Spanning an eight-month period, Fulford PR will be responsible for driving interest and promoting the event to the public through both mainstream and social media initiatives, including the pre-existing Standard Chartered Marathon Singapore Facebook page.

This high-profile win comes close after Fulford PR was appointed Agency Of Record for a 43-month period for the Singapore SportsHub.

The SSC first organised the marathon with Standard Chartered Bank (SCB) as the title sponsor, last year. It is a huge sponsored event for Standard Chartered Bank(SCB), with SCB’s regional chief executive Ray Ferguson revealing it has a budget of SGD 10 million committed to it from 2009-2012.

The above was extracted from http://marketing-interactive.com/news/26306

TILT Creative Agency supports Singapore Kindness Movement

t_admin — Sat, 02 Oct 2010 03:46:28 +0000

This kindness message is what TILT had said, in support of Project Singa 2010 : Kindness in the Lion City. With the support of the Singapore Kindness Movement, local toy design company, Play Imaginative spearheaded the project together with several partners. TILT is one of the sponsor partners amongst other brands such as 100PLUS, Asia Pacific Breweries, Courts and F&N amongst others.

TILT Project Singa Trexi

Through the years, TILT had been very conscious of our corporate social responsibility. We had been assisting Singapore Disability Sports Council for the past 4 years in their works. This year, we have taken it a step further by participating in Project Singa. All these through one area which we love – Design Matters. We had always believe that design matters! In our own similar fashion, we had also assisted Project Singa to develop the first cut of the event website.

If there is anyone out there who is interested in spreading this act of kindness, and wish to have a TILT Singa Lion Trexi, feel free to drop us a note at enquiry@tilt.com.sg to request for it. Last but not least, a little kindness from everyone will change your perspective of how the world is like!